The business relationship management handbook : the essential part of any IT/business alignment strategy /
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TextPublication details: Brisbane, Qld. : Emereo Pty Limited, c2011Edition: 3rd edDescription: 179p.: ills; 25cmISBN: - 9781743042229
- 1743042221
- 658.812 MEN
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Browsing CBN MAIDUGURI BRANCH LIBRARY shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| 658.8 KOT Principles of marketing / | 658.8 KOT Marketing management / | 658.8 PAL Introduction to marketing : | 658.812 MEN The business relationship management handbook : | 658.827 KAY The seven dimensions of branding : | 658.827 KEL Strategic brand management: | 658.872 BLA Social media ROI : |
Includes index.
In business and IT, you have to know your customer and understand how your company interacts with him or her. The current term for this is Business Relationship Management (BRM), and The BRM Handbook is the best textbook for managers on the mechanics
of BRM. It's a standout in a field that's filled with squishy books that go on at length about how important BRM is, but which lack details. Ivanka Menken provides lots of factual information, real case studies, carefully considered commentary, and reasoned criteria with which to evaluate BRM best practices and strategies. You'll get a lot from her carefully researched book.
rpm 24/10/2017
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