The business relationship management handbook :
Menken, Ivanka
The business relationship management handbook : the essential part of any IT/business alignment strategy / - 3rd ed. - Brisbane, Qld. : Emereo Pty Limited, c2011 - 179p.: ills; 25cm
Includes index.
In business and IT, you have to know your customer and understand how your company interacts with him or her. The current term for this is Business Relationship Management (BRM), and The BRM Handbook is the best textbook for managers on the mechanics
of BRM. It's a standout in a field that's filled with squishy books that go on at length about how important BRM is, but which lack details. Ivanka Menken provides lots of factual information, real case studies, carefully considered commentary, and reasoned criteria with which to evaluate BRM best practices and strategies. You'll get a lot from her carefully researched book.
9781743042229 1743042221
Customer relations -- Management.
Customer relations -- Management -- Data processing.
Negotiation in business
Industrial management
Information technology
658.812 / MEN
The business relationship management handbook : the essential part of any IT/business alignment strategy / - 3rd ed. - Brisbane, Qld. : Emereo Pty Limited, c2011 - 179p.: ills; 25cm
Includes index.
In business and IT, you have to know your customer and understand how your company interacts with him or her. The current term for this is Business Relationship Management (BRM), and The BRM Handbook is the best textbook for managers on the mechanics
of BRM. It's a standout in a field that's filled with squishy books that go on at length about how important BRM is, but which lack details. Ivanka Menken provides lots of factual information, real case studies, carefully considered commentary, and reasoned criteria with which to evaluate BRM best practices and strategies. You'll get a lot from her carefully researched book.
9781743042229 1743042221
Customer relations -- Management.
Customer relations -- Management -- Data processing.
Negotiation in business
Industrial management
Information technology
658.812 / MEN