Strategic management and business policy /
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TextPublication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2004.Edition: 9th edDescription: xlvii, 367, ca. 500 pISBN: - 0131225510 (pbk.)
- 9780131225510 (pbk.)
- 658.4'012 WHE
- HD30.28 .W43 2004
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| 658.401'2 TAY Alignment: / | 658.401'2 UMO Central management : | 658.4'012 WHE Strategic management and business policy / | 658.4'012 WHE Strategic management and business policy / | 658.4'013 PAR Key performance indicators : | 658.4'013 PAR Key performance indicators : | 658.4'02 FAM Organization planning manual / |
Various multi-media instructional aids, including a Web site, are available to supplement the text.
Includes bibliographical references and index.
For undergraduate strategy/strategic management courses. Wheelen and Hunger takes a unique approach to helping students synthesize all of the factors of the strategic process through a student friendly Strategic Management Model.
oif 13/03/15
Loan
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