Hot marketing, cool profits : 200 proven sales and marketing ideas to grow your business / Roger Brooksbank.

By:

Brooksbank, Roger

Material type: Text

TextPublication details: Sydney ; London : McGraw-Hill, c2002.Description: xiv, 201 p. ; 23 cmISBN:

9780074711590 (pbk.)
0074711598 (pbk.)

Subject(s):

DDC classification:

658.8 22

LOC classification:

HF5416.13

Summary: A toolkit of 200 practical and proven ideas that will not only help your business grow, but also help you achieve that all-important profit. The ideas in this book relate to the 12 key areas of sales and marketing activity that are critical to the success of any small business: growing a customer-driven business; conducting savvy market research; formulating a winning marketing strategy; providing better information materials; attracting great publicity; advertising more creatively; using direct mail more effectively; becoming an expert sales prospector; closing more sales face-to-face; negotiating more profitable sales face-to-face; building stronger customer relationships; and controlling your company's overall marketing effort.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Monograph & others	CBN HQ Library		658.8 BRO (Browse shelf(Opens below))		Available	31008100049093
Monograph & others	CBN HQ Library		658.8 BRO (Browse shelf(Opens below))		Available	31008100049101
Monograph & others	CBN HQ Library		658.8 BRO (Browse shelf(Opens below))		Available	31008100055751
Monograph & others	CBN LAGOS LAISON OFFICE LIBRARY General Stacks		658.8 BRD (Browse shelf(Opens below))	c. 1	Available	31008100773726
Monograph & others	CBN LAGOS LAISON OFFICE LIBRARY General Stacks		658.8 BRO (Browse shelf(Opens below))	c. 2	Available	31008100774021
Monograph & others	CBN LAGOS LEARNING CENTRE LIBRARY General Stacks	Non-fiction	658.8 BRO (Browse shelf(Opens below))	c.1	Available	31008100718911

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Previous	658.788 RUS The handbook of logistics and distribution management /	658.8 ANN Annual report of the Western Region marketing board /	658.8 BRO Hot marketing, cool profits :	658.8 BRO Hot marketing, cool profits :	658.8 BRO Hot marketing, cool profits :	658.8 COX Distribution in a high-level economy /	658.8 DEV Development of industrial exports:	Next

A toolkit of 200 practical and proven ideas that will not only help your business grow, but also help you achieve that all-important profit. The ideas in this book relate to the 12 key areas of sales and marketing activity that are critical to the success of any small business: growing a customer-driven business; conducting savvy market research; formulating a winning marketing strategy; providing better information materials; attracting great publicity; advertising more creatively; using direct mail more effectively; becoming an expert sales prospector; closing more sales face-to-face; negotiating more profitable sales face-to-face; building stronger customer relationships; and controlling your company's overall marketing effort.

oif 17/02/15

Loan

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