Hot marketing, cool profits :
Brooksbank, Roger.
Hot marketing, cool profits : 200 proven sales and marketing ideas to grow your business / Roger Brooksbank. - Sydney ; London : McGraw-Hill, c2002. - xiv, 201 p. ; 23 cm.
A toolkit of 200 practical and proven ideas that will not only help your business grow, but also help you achieve that all-important profit. The ideas in this book relate to the 12 key areas of sales and marketing activity that are critical to the success of any small business: growing a customer-driven business; conducting savvy market research; formulating a winning marketing strategy; providing better information materials; attracting great publicity; advertising more creatively; using direct mail more effectively; becoming an expert sales prospector; closing more sales face-to-face; negotiating more profitable sales face-to-face; building stronger customer relationships; and controlling your company's overall marketing effort.
9780074711590 (pbk.) 0074711598 (pbk.)
GBA2X0058 bnb
Marketing.
Small business -- Marketing.
HF5416.13
658.8
Hot marketing, cool profits : 200 proven sales and marketing ideas to grow your business / Roger Brooksbank. - Sydney ; London : McGraw-Hill, c2002. - xiv, 201 p. ; 23 cm.
A toolkit of 200 practical and proven ideas that will not only help your business grow, but also help you achieve that all-important profit. The ideas in this book relate to the 12 key areas of sales and marketing activity that are critical to the success of any small business: growing a customer-driven business; conducting savvy market research; formulating a winning marketing strategy; providing better information materials; attracting great publicity; advertising more creatively; using direct mail more effectively; becoming an expert sales prospector; closing more sales face-to-face; negotiating more profitable sales face-to-face; building stronger customer relationships; and controlling your company's overall marketing effort.
9780074711590 (pbk.) 0074711598 (pbk.)
GBA2X0058 bnb
Marketing.
Small business -- Marketing.
HF5416.13
658.8