Central Bank of Nigeria Library

Image from Google Jackets

Hot marketing, cool profits : 200 proven sales and marketing ideas to grow your business / Roger Brooksbank.

By: Material type: TextTextPublication details: Sydney ; London : McGraw-Hill, c2002.Description: xiv, 201 p. ; 23 cmISBN:
  • 9780074711590 (pbk.)
  • 0074711598 (pbk.)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5416.13
Summary: A toolkit of 200 practical and proven ideas that will not only help your business grow, but also help you achieve that all-important profit. The ideas in this book relate to the 12 key areas of sales and marketing activity that are critical to the success of any small business: growing a customer-driven business; conducting savvy market research; formulating a winning marketing strategy; providing better information materials; attracting great publicity; advertising more creatively; using direct mail more effectively; becoming an expert sales prospector; closing more sales face-to-face; negotiating more profitable sales face-to-face; building stronger customer relationships; and controlling your company's overall marketing effort.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Monograph & others Monograph & others CBN HQ Library 658.8 BRO (Browse shelf(Opens below)) Available 31008100049093
Monograph & others Monograph & others CBN HQ Library 658.8 BRO (Browse shelf(Opens below)) Available 31008100049101
Monograph & others Monograph & others CBN HQ Library 658.8 BRO (Browse shelf(Opens below)) Available 31008100055751
Monograph & others Monograph & others CBN LAGOS LAISON OFFICE LIBRARY General Stacks 658.8 BRD (Browse shelf(Opens below)) c. 1 Available 31008100773726
Monograph & others Monograph & others CBN LAGOS LAISON OFFICE LIBRARY General Stacks 658.8 BRO (Browse shelf(Opens below)) c. 2 Available 31008100774021
Monograph & others Monograph & others CBN LAGOS LEARNING CENTRE LIBRARY General Stacks Non-fiction 658.8 BRO (Browse shelf(Opens below)) c.1 Available 31008100718911

A toolkit of 200 practical and proven ideas that will not only help your business grow, but also help you achieve that all-important profit. The ideas in this book relate to the 12 key areas of sales and marketing activity that are critical to the success of any small business: growing a customer-driven business; conducting savvy market research; formulating a winning marketing strategy; providing better information materials; attracting great publicity; advertising more creatively; using direct mail more effectively; becoming an expert sales prospector; closing more sales face-to-face; negotiating more profitable sales face-to-face; building stronger customer relationships; and controlling your company's overall marketing effort.

oif 17/02/15

Loan

There are no comments on this title.

to post a comment.