Banking on digital growth: the strategic marketing manifesto to transform financial brands/

By:

Robert, J

Material type: Text

TextPublication details: Lioncrest 2020Description: 344pISBN:

978-1544507705

Subject(s):

Digital Marketing

DDC classification:

338.47004 ROB

Summary: This book defines digital growth as a systematic process, centered on the modern consumer journey, that unites marketing, sales, operations, and IT teams around the following goals: (a) increasing website traffic, (b) generating and nurturing leads, and (c) converting those leads into loans and deposits.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
E-Books	CBN HQ Library	338.47004 ROB (Browse shelf(Opens below))	Available

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Previous	338.43665538094 ORG Petroleum product prices and their components in Europe, 1962-1979 /	338.47 FOR Formulating industrial development programmes with special reference to Asia and the Far East :	338.47004 FLA Creating the computer :	338.47004 ROB Banking on digital growth: the strategic marketing manifesto to transform financial brands/	338.473621 BRA Health economics /	338.473621 BRA Health economics /	338.47370973 HAN Handbook of the economics of education /	Next

This book defines digital growth as a systematic process, centered on the modern consumer journey, that unites marketing, sales, operations, and IT teams around the following goals: (a) increasing website traffic, (b) generating and nurturing leads, and (c) converting those leads into loans and deposits.

osc 28/10/2022

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