Banking on digital growth: the strategic marketing manifesto to transform financial brands/

By:

Robert, J

Material type: Text

TextPublication details: Lioncrest 2020Description: 344pISBN:

978-1544507705

Subject(s):

Digital Marketing

DDC classification:

338.47004 ROB

Summary: This book defines digital growth as a systematic process, centered on the modern consumer journey, that unites marketing, sales, operations, and IT teams around the following goals: (a) increasing website traffic, (b) generating and nurturing leads, and (c) converting those leads into loans and deposits.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
E-Books	CBN HQ Library	338.47004 ROB (Browse shelf(Opens below))	Available

This book defines digital growth as a systematic process, centered on the modern consumer journey, that unites marketing, sales, operations, and IT teams around the following goals: (a) increasing website traffic, (b) generating and nurturing leads, and (c) converting those leads into loans and deposits.

osc 28/10/2022

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