Banking on digital growth: the strategic marketing manifesto to transform financial brands/
Robert, J.
Banking on digital growth: the strategic marketing manifesto to transform financial brands/ - Lioncrest 2020 - 344p.
This book defines digital growth as a systematic process, centered on the modern consumer journey, that unites marketing, sales, operations, and IT teams around the following goals: (a) increasing website traffic, (b) generating and nurturing leads, and (c) converting those leads into loans and deposits.
978-1544507705
Digital Marketing
338.47004 / ROB
Banking on digital growth: the strategic marketing manifesto to transform financial brands/ - Lioncrest 2020 - 344p.
This book defines digital growth as a systematic process, centered on the modern consumer journey, that unites marketing, sales, operations, and IT teams around the following goals: (a) increasing website traffic, (b) generating and nurturing leads, and (c) converting those leads into loans and deposits.
978-1544507705
Digital Marketing
338.47004 / ROB