Marketing research : an international approach /

By:

Schmidt, Marcus

Contributor(s):

Hollensen, Svend

Material type: Text

TextPublication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2006.Description: xiv, 613 pISBN:

9780273646358 (pbk.)
0273646354 (alk. paper)

Subject(s):

DDC classification:

658.83 SCH

LOC classification:

HF5415.2 .S345 2006

Summary: A tools-oriented book that shows how international marketing managers can transform existing (secondary) and newly collected (primary) 'raw' data into useful information. The authors provide short examples which illustrate the different marketing techniques, as well as a large scale study (a comprehensive interview with 450 export managers), so that students can apply the techniques to real empirical data.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Monograph & others	CBN HQ Library General Stacks	Non-fiction	658.83 SCH (Browse shelf(Opens below))	c.1	Available	31008100049069
Monograph & others	CBN HQ Library General Stacks	Non-fiction	658.83 SCH (Browse shelf(Opens below))	c.2	Available	31008100049077
Monograph & others	CBN HQ Library General Stacks	Non-fiction	658.83 SCH (Browse shelf(Opens below))	c.3	Available	31008100049085
Monograph & others	CBN LAGOS LAISON OFFICE LIBRARY General Stacks		658.83 SCH (Browse shelf(Opens below))	c.1	Available	31008100772611
Monograph & others	CBN LAGOS LEARNING CENTRE LIBRARY General Stacks	Non-fiction	658.83 SCH (Browse shelf(Opens below))	c.1	Available	31008100726112

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Includes bibliographical references and index.

A tools-oriented book that shows how international marketing managers can transform existing (secondary) and newly collected (primary) 'raw' data into useful information. The authors provide short examples which illustrate the different marketing techniques, as well as a large scale study (a comprehensive interview with 450 export managers), so that students can apply the techniques to real empirical data.

oif 17/02/15

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