Central Bank of Nigeria Library

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Marketing research : an international approach /

By: Contributor(s): Material type: TextTextPublication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2006.Description: xiv, 613 pISBN:
  • 9780273646358 (pbk.)
  • 0273646354 (alk. paper)
Subject(s): DDC classification:
  • 658.83 SCH
LOC classification:
  • HF5415.2 .S345 2006
Summary: A tools-oriented book that shows how international marketing managers can transform existing (secondary) and newly collected (primary) 'raw' data into useful information. The authors provide short examples which illustrate the different marketing techniques, as well as a large scale study (a comprehensive interview with 450 export managers), so that students can apply the techniques to real empirical data.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Monograph & others Monograph & others CBN HQ Library General Stacks Non-fiction 658.83 SCH (Browse shelf(Opens below)) c.1 Available 31008100049069
Monograph & others Monograph & others CBN HQ Library General Stacks Non-fiction 658.83 SCH (Browse shelf(Opens below)) c.2 Available 31008100049077
Monograph & others Monograph & others CBN HQ Library General Stacks Non-fiction 658.83 SCH (Browse shelf(Opens below)) c.3 Available 31008100049085
Monograph & others Monograph & others CBN LAGOS LAISON OFFICE LIBRARY General Stacks 658.83 SCH (Browse shelf(Opens below)) c.1 Available 31008100772611
Monograph & others Monograph & others CBN LAGOS LEARNING CENTRE LIBRARY General Stacks Non-fiction 658.83 SCH (Browse shelf(Opens below)) c.1 Available 31008100726112

Includes bibliographical references and index.

A tools-oriented book that shows how international marketing managers can transform existing (secondary) and newly collected (primary) 'raw' data into useful information. The authors provide short examples which illustrate the different marketing techniques, as well as a large scale study (a comprehensive interview with 450 export managers), so that students can apply the techniques to real empirical data.

oif 17/02/15

Loan

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