Normal view MARC view ISBD view

Marketing research : (Record no. 1707)

MARC details
000 -LEADER
fixed length control field	01181pam a22002654a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	051220s2006 enka b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780273646358 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0273646354 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.2
Item number	.S345 2006
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
Item number	SCH
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Schmidt, Marcus,
245 10 - TITLE STATEMENT
Title	Marketing research :
Remainder of title	an international approach /
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Harlow, England ;
--	New York :
Name of publisher, distributor, etc	Prentice Hall/Financial Times,
Date of publication, distribution, etc	2006.
300 ## - PHYSICAL DESCRIPTION
Extent	xiv, 613 p. :
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc.	A tools-oriented book that shows how international marketing managers can transform existing (secondary) and newly collected (primary) 'raw' data into useful information. The authors provide short examples which illustrate the different marketing techniques, as well as a large scale study (a comprehensive interview with 450 export managers), so that students can apply the techniques to real empirical data.
590 ## - Local Notes: Cataloguer & Date
Local note	oif 17/02/15
591 ## - Local Note: Item Class (Ref/Loans/Arch): Loans
Local Note: Item Class	Loan
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing research
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Export marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Hollensen, Svend.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Monograph & others
949 ## - LOCAL PROCESSING INFORMATION (Call No. /Shelf Ref)
Call No. /Shelf Ref	658.83 SCH

Holdings
Source of classification or shelving scheme	Collection code	Home library	Current library	Shelving location	Date acquired	Full call number	Barcode	Date last seen	Copy number	Bill Date	Koha item type
Dewey Decimal Classification	Non-fiction	CBN HQ Library	CBN HQ Library	General Stacks	13/10/2015	658.83 SCH	31008100049069	13/10/2015	c.1	13/10/2015	Monograph & others
Dewey Decimal Classification	Non-fiction	CBN HQ Library	CBN HQ Library	General Stacks	13/10/2015	658.83 SCH	31008100049077	13/10/2015	c.2	13/10/2015	Monograph & others
Dewey Decimal Classification	Non-fiction	CBN HQ Library	CBN HQ Library	General Stacks	13/10/2015	658.83 SCH	31008100049085	13/10/2015	c.3	13/10/2015	Monograph & others
Dewey Decimal Classification		CBN LAGOS LAISON OFFICE LIBRARY	CBN LAGOS LAISON OFFICE LIBRARY	General Stacks	22/11/2018	658.83 SCH	31008100772611	22/11/2018	c.1	22/11/2018	Monograph & others
Dewey Decimal Classification	Non-fiction	CBN LAGOS LEARNING CENTRE LIBRARY	CBN LAGOS LEARNING CENTRE LIBRARY	General Stacks	12/10/2018	658.83 SCH	31008100726112	12/10/2018	c.1	12/10/2018	Monograph & others