More profitable pricing /

By:

Marshall, A. H

Material type: Text

TextPublication details: London ; New York : McGraw-Hill Book Co., c1979.Description: 107 p. :illISBN:

0070845247 :

Subject(s):

Pricing

DDC classification:

658.816 MAR

LOC classification:

HF5416.5 .M37

Summary: This book shows how traditional cost-plus methods of pricing while attractive, can be dangerously misleading. Market realities may mean the acceptance of flexible rather than rigid-formula pricing. This book provides a proven and effective means of control so that the attainment of profit goals can monitored.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Monograph & others	CBN CALABAR BRANCH LIBRARY General Stacks	Non-fiction	658.816 MAR (Browse shelf(Opens below))	c.1	Available	31008100424783
Monograph & others	CBN CALABAR BRANCH LIBRARY General Stacks	Non-fiction	658.816 MAR (Browse shelf(Opens below))	c.2	Available	31008100424775
Monograph & others	CBN ENUGU BRANCH LIBRARY General Stacks	Non-fiction	658.816 MAR (Browse shelf(Opens below))	c. 1	Available	31008100782073
Monograph & others	CBN HQ Library General Stacks	Non-fiction	658.816 MAR (Browse shelf(Opens below))	c.1	Available	31008101213912
Monograph & others	CBN HQ Library General Stacks	Non-fiction	658.816 MAR (Browse shelf(Opens below))	c.2	Available	31008101213797
Monograph & others	CBN HQ Library General Stacks	Non-fiction	658.816 MAR (Browse shelf(Opens below))	c.3	Available	31008101213920

Browsing CBN CALABAR BRANCH LIBRARY shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)

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Previous	658.81 TAC How to succeed as a sales manager.	658.812 MEN The business relationship management handbook :	658.816 MAR More profitable pricing /	658.816 MAR More profitable pricing /	658.827 KAY The seven dimensions of branding :	658.827 KEL Strategic brand management:	658.872 BLA Social media ROI :	Next

Includes index.

Includes index

This book shows how traditional cost-plus methods of pricing while attractive, can be dangerously misleading. Market realities may mean the acceptance of flexible rather than rigid-formula pricing. This book provides a proven and effective means of control so that the attainment of profit goals can monitored.

kjo 16/01/2019

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