Central Bank of Nigeria Library

More profitable pricing /

Marshall, A. H.

More profitable pricing / - London ; New York : McGraw-Hill Book Co., c1979. - 107 p. :ill,

Includes index.

Includes index

This book shows how traditional cost-plus methods of pricing while attractive, can be dangerously misleading. Market realities may mean the acceptance of flexible rather than rigid-formula pricing. This book provides a proven and effective means of control so that the attainment of profit goals can monitored.

0070845247 :


Pricing.

HF5416.5 / .M37

658.816 / MAR