Central Bank of Nigeria Library

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Markets and marketing in developing economies /

By: Contributor(s): Material type: TextTextPublication details: Homewood, Ill. : R. D. Irwin , c1968.Description: xiii, 264 p. :illSubject(s): DDC classification:
  • 380.1'09172'4 MOY
LOC classification:
  • HF5415 .M68
Summary: The book emphasizes the way in which developing country environments influence marketing. It is also concerned with marketing influences upon the economic development of the developing nations
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Monograph & others Monograph & others CBN HQ Library General Stacks Non-fiction 380.1'09172'4 MOY (Browse shelf(Opens below)) Available 31008101209969

"Prepared under the sponsorship of the American Marketing Association."

"Selected annotated bibliography": p. 239-264. Bibliographical footnotes.

The book emphasizes the way in which developing country environments influence marketing. It is also concerned with marketing influences upon the economic development of the developing nations

II 15/01/2019

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