Markets and marketing in developing economies /

By:

Moyer, Reed

Contributor(s):

Material type: Text

TextPublication details: Homewood, Ill. : R. D. Irwin , c1968.Description: xiii, 264 p. :illSubject(s):

Marketing

DDC classification:

380.1'09172'4 MOY

LOC classification:

HF5415 .M68

Summary: The book emphasizes the way in which developing country environments influence marketing. It is also concerned with marketing influences upon the economic development of the developing nations

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Monograph & others	CBN HQ Library General Stacks	Non-fiction	380.1'09172'4 MOY (Browse shelf(Opens below))	Available		31008101209969

"Prepared under the sponsorship of the American Marketing Association."

"Selected annotated bibliography": p. 239-264. Bibliographical footnotes.

The book emphasizes the way in which developing country environments influence marketing. It is also concerned with marketing influences upon the economic development of the developing nations

II 15/01/2019

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