Markets and marketing in developing economies /
Moyer, Reed.
Markets and marketing in developing economies / - Homewood, Ill. : R. D. Irwin , c1968. - xiii, 264 p. :ill,
"Prepared under the sponsorship of the American Marketing Association."
"Selected annotated bibliography": p. 239-264. Bibliographical footnotes.
The book emphasizes the way in which developing country environments influence marketing. It is also concerned with marketing influences upon the economic development of the developing nations
Marketing
HF5415 / .M68
380.1'09172'4 / MOY
Markets and marketing in developing economies / - Homewood, Ill. : R. D. Irwin , c1968. - xiii, 264 p. :ill,
"Prepared under the sponsorship of the American Marketing Association."
"Selected annotated bibliography": p. 239-264. Bibliographical footnotes.
The book emphasizes the way in which developing country environments influence marketing. It is also concerned with marketing influences upon the economic development of the developing nations
Marketing
HF5415 / .M68
380.1'09172'4 / MOY