The Pricing function : a pragmatic approach /

Contributor(s):

Material type: Text

TextPublication details: Lexington, Mass. : Lexington Books, c1976.Description: vii, 298 p. :illISBN:

0669004405

Subject(s):

DDC classification:

658.1'55 PRI

LOC classification:

HF5415.125 .P74

Summary: This book has been prepared in response to marketers' need for readily information on how to price. This book draws together a number of operationally useful articles as well as several more theoretical papers. Those finally chosen are those that ultimately, will best assist the pricer in his decision-making capacity.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Monograph & others	CBN HQ Library General Stacks	Non-fiction	658.1'55 PRI (Browse shelf(Opens below))	Available		31008100162730

Includes bibliographical references and index.

This book has been prepared in response to marketers' need for readily information on how to price. This book draws together a number of operationally useful articles as well as several more theoretical papers. Those finally chosen are those that ultimately, will best assist the pricer in his decision-making capacity.

hza 26/07/2018

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