The Pricing function :
The Pricing function : a pragmatic approach /
- Lexington, Mass. : Lexington Books, c1976.
- vii, 298 p. :ill,
Includes bibliographical references and index.
This book has been prepared in response to marketers' need for readily information on how to price. This book draws together a number of operationally useful articles as well as several more theoretical papers. Those finally chosen are those that ultimately, will best assist the pricer in his decision-making capacity.
0669004405
Pricing.
Price policy
Pricing strategy
Pricing function
HF5415.125 / .P74
658.1'55 / PRI
Includes bibliographical references and index.
This book has been prepared in response to marketers' need for readily information on how to price. This book draws together a number of operationally useful articles as well as several more theoretical papers. Those finally chosen are those that ultimately, will best assist the pricer in his decision-making capacity.
0669004405
Pricing.
Price policy
Pricing strategy
Pricing function
HF5415.125 / .P74
658.1'55 / PRI