Central Bank of Nigeria Library

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Market Segmentation : using demographics, psychographics and other niche marketing techniques to predict and model customer behavior /

Contributor(s): Material type: TextTextPublication details: Chicago, Illinios Cambridge, Probus Publishing Company c1994Description: XV, 313 PISBN:
  • 1557384924
Subject(s): DDC classification:
  • 658.8 WEI
Summary: The book was written to provide marketing practitioners and scholars with an informative, state-of- the art guide to strategically segmenting markets
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Monograph & others Monograph & others CBN HQ Library General Stacks Non-fiction 658.8 WEI (Browse shelf(Opens below)) Available 31008100082466

Includes bibliographical references and index.

The book was written to provide marketing practitioners and scholars with an informative, state-of- the art guide to strategically segmenting markets

opc 31/08/16

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