Market Segmentation :
Market Segmentation : using demographics, psychographics and other niche marketing techniques to predict and model customer behavior /
- Chicago, Illinios Cambridge, Probus Publishing Company c1994
- XV, 313 P.;
Includes bibliographical references and index.
The book was written to provide marketing practitioners and scholars with an informative, state-of- the art guide to strategically segmenting markets
1557384924
Marketing
Market Segmentation- Planning
United States of America
658.8 / WEI
Includes bibliographical references and index.
The book was written to provide marketing practitioners and scholars with an informative, state-of- the art guide to strategically segmenting markets
1557384924
Marketing
Market Segmentation- Planning
United States of America
658.8 / WEI