Competitive strategy : techniques for analyzing industries and competitors: with a new introduction /
Material type:
TextPublication details: New York : Free Press, c1998.Description: xxviii, 396 pISBN: - 0684841487 (hardcover)
- 9780684841489
- 658.401'2 POR
- HD41 .P67 1998
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Monograph & others
|
CBN HQ Library General Stacks | Non-fiction | 658.401'2 POR (Browse shelf(Opens below)) | c.2 | Available | 31008100065909 | ||
Monograph & others
|
CBN HQ Library General Stacks | Non-fiction | 658.401'2 POR (Browse shelf(Opens below)) | c.1 | Available | 31008100115407 |
Originally published: New York : Free Press, c1980.
Includes bibliographical references (p. 383-387) and index.
The book explains how competitive advantage can be defined in terms of relative cost and relative prices, Porter's framework for predicting competitor behavior, his analysis of industries and his three generic strategy among others.
rua 11/05/17
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