Competitive strategy :
Porter, Michael E.
Competitive strategy : techniques for analyzing industries and competitors: with a new introduction / - New York : Free Press, c1998. - xxviii, 396 p. :
Originally published: New York : Free Press, c1980.
Includes bibliographical references (p. 383-387) and index.
The book explains how competitive advantage can be defined in terms of relative cost and relative prices, Porter's framework for predicting competitor behavior, his analysis of industries and his three generic strategy among others.
0684841487 (hardcover) 9780684841489
Strategic management
Competition.
Industrial management.
HD41 / .P67 1998
658.401'2 / POR
Competitive strategy : techniques for analyzing industries and competitors: with a new introduction / - New York : Free Press, c1998. - xxviii, 396 p. :
Originally published: New York : Free Press, c1980.
Includes bibliographical references (p. 383-387) and index.
The book explains how competitive advantage can be defined in terms of relative cost and relative prices, Porter's framework for predicting competitor behavior, his analysis of industries and his three generic strategy among others.
0684841487 (hardcover) 9780684841489
Strategic management
Competition.
Industrial management.
HD41 / .P67 1998
658.401'2 / POR