Management skills in marketing /

By:

Morse, Stephen

Material type: Text

TextPublication details: London ; New York : McGraw-Hill (UK) , c1982.Description: xi, 150 p. :illISBN:

0070845778 :

Subject(s):

Marketing

DDC classification:

658.8 MOR

LOC classification:

HF5415.13 .M67 1982

Summary: A practical guide to the skills and knowledge required by managers for effectiveness and success in marketing. Its three sections follow the the generally accepted view of managers' responsibilities - for planning, organizing and control - as applied to marketing strategy and operations.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Monograph & others	CBN CALABAR BRANCH LIBRARY General Stacks	Non-fiction	658.8 MOR (Browse shelf(Opens below))	c.1	Available	31008101032197
Monograph & others	CBN CALABAR BRANCH LIBRARY General Stacks	Non-fiction	658.8 MOR (Browse shelf(Opens below))	c.2	Available	31008101032205
Monograph & others	CBN ENUGU BRANCH LIBRARY General Stacks	Non-fiction	658.8 MOR (Browse shelf(Opens below))	c. 1	Available	31008100627815
Monograph & others	CBN HQ Library General Stacks	Non-fiction	658.8 MOR (Browse shelf(Opens below))	c.1	Available	31008101213896
Monograph & others	CBN HQ Library General Stacks	Non-fiction	658.8 MOR (Browse shelf(Opens below))	c.2	Available	31008101213904

Includes index.

A practical guide to the skills and knowledge required by managers for effectiveness and success in marketing. Its three sections follow the the generally accepted view of managers' responsibilities - for planning, organizing and control - as applied to marketing strategy and operations.

kjo 16/01/2019

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