Management skills in marketing /
Morse, Stephen.
Management skills in marketing / - London ; New York : McGraw-Hill (UK) , c1982. - xi, 150 p. :ill,
Includes index.
A practical guide to the skills and knowledge required by managers for effectiveness and success in marketing. Its three sections follow the the generally accepted view of managers' responsibilities - for planning, organizing and control - as applied to marketing strategy and operations.
0070845778 :
Marketing
HF5415.13 / .M67 1982
658.8 / MOR
Management skills in marketing / - London ; New York : McGraw-Hill (UK) , c1982. - xi, 150 p. :ill,
Includes index.
A practical guide to the skills and knowledge required by managers for effectiveness and success in marketing. Its three sections follow the the generally accepted view of managers' responsibilities - for planning, organizing and control - as applied to marketing strategy and operations.
0070845778 :
Marketing
HF5415.13 / .M67 1982
658.8 / MOR