Central Bank of Nigeria Library

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Marketing for the bank executive /

By: Contributor(s): Material type: TextTextPublication details: New York : Petrocelli Books, c1974.Edition: 1st edDescription: xiii, 281 p.:illISBN:
  • 0884052907
Subject(s): DDC classification:
  • 658.89'3321 BER
LOC classification:
  • HG1616.M3 B47
Summary: Marketing for the Bank Executive has been prepared specifically for people who are not particularly knowledgeable in marketing but who would like to become more knowledgeable. The is meant to introduce the essence of marketing, its philosophy, overall structure, and key concepts, in an orderly, logical, understandable way.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Monograph & others Monograph & others CBN HQ Library General Stacks Non-fiction 658.89'3321 BER (Browse shelf(Opens below)) Available 31008100118427

Includes index

Bibliography: p. 272-277.

Marketing for the Bank Executive has been prepared specifically for people who are not particularly knowledgeable in marketing but who would like to become more knowledgeable. The is meant to introduce the essence of marketing, its philosophy, overall structure, and key concepts, in an orderly, logical, understandable way.

usc 31/05/2017

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