Marketing for the bank executive /
Berry, Leonard L.,
Marketing for the bank executive / - 1st ed. - New York : Petrocelli Books, c1974. - xiii, 281 p.:ill.
Includes index
Bibliography: p. 272-277.
Marketing for the Bank Executive has been prepared specifically for people who are not particularly knowledgeable in marketing but who would like to become more knowledgeable. The is meant to introduce the essence of marketing, its philosophy, overall structure, and key concepts, in an orderly, logical, understandable way.
0884052907
Bank marketing.
HG1616.M3 / B47
658.89'3321 / BER
Marketing for the bank executive / - 1st ed. - New York : Petrocelli Books, c1974. - xiii, 281 p.:ill.
Includes index
Bibliography: p. 272-277.
Marketing for the Bank Executive has been prepared specifically for people who are not particularly knowledgeable in marketing but who would like to become more knowledgeable. The is meant to introduce the essence of marketing, its philosophy, overall structure, and key concepts, in an orderly, logical, understandable way.
0884052907
Bank marketing.
HG1616.M3 / B47
658.89'3321 / BER