Retail pricing : an integrated economic and psychological approach /

By:

Nyström, Harry

Contributor(s):

Handelshögskolan i Stockholm

Material type: Text

TextPublication details: Stockholm : Economic Research Institute at the Stockholm School of Economics , c1970.Description: 284 p. :illSubject(s):

Pricing

DDC classification:

338.52 NYS

LOC classification:

HF5415 .N895

Summary: This study is an attempt to develop an integrated economic and psychological framework for the study of retail pricing, particularly of convenience type goods. It also covers areas within marketing, psychology and the micro-theory of economics.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Monograph & others	CBN HQ Library General Stacks	Non-fiction	338.52 NYS (Browse shelf(Opens below))	Available		31008100138300

"This report ... will shortly be submitted as a doctor's thesis at the Stockholm School of Economics."

Includes index

Includes bibliographical references: p. 263-268.

This study is an attempt to develop an integrated economic and psychological framework for the study of retail pricing, particularly of convenience type goods. It also covers areas within marketing, psychology and the micro-theory of economics.

osa 09/01/2019

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