Retail pricing :
Nyström, Harry,
Retail pricing : an integrated economic and psychological approach / - Stockholm : Economic Research Institute at the Stockholm School of Economics , c1970. - 284 p. :ill,
"This report ... will shortly be submitted as a doctor's thesis at the Stockholm School of Economics." Includes index
Includes bibliographical references: p. 263-268.
This study is an attempt to develop an integrated economic and psychological framework for the study of retail pricing, particularly of convenience type goods. It also covers areas within marketing, psychology and the micro-theory of economics.
Pricing.
HF5415 / .N895
338.52 / NYS
Retail pricing : an integrated economic and psychological approach / - Stockholm : Economic Research Institute at the Stockholm School of Economics , c1970. - 284 p. :ill,
"This report ... will shortly be submitted as a doctor's thesis at the Stockholm School of Economics." Includes index
Includes bibliographical references: p. 263-268.
This study is an attempt to develop an integrated economic and psychological framework for the study of retail pricing, particularly of convenience type goods. It also covers areas within marketing, psychology and the micro-theory of economics.
Pricing.
HF5415 / .N895
338.52 / NYS