Cases in marketing financial services /

Contributor(s):

Material type: Text

TextPublication details: Oxford : Butterworth-Heinemann Ltd ; c1993Description: vi, 288 pISBN:

0750606614

Subject(s):

DDC classification:

332.10688 CAS

Summary: Written to complement "Marketing Financial Services" by the same authors, this casebook supplies specific practical applications for the principles, concepts and techniques developed in that text. T

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Monograph & others	CBN HQ Library General Stacks	Non-fiction	332.10688 CAS (Browse shelf(Opens below))	c.1	Available		31008101213979

Includes index

Written to complement "Marketing Financial Services" by the same authors, this casebook supplies specific practical applications for the principles, concepts and techniques developed in that text. T

kjo 16/01/2019

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