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Cases in marketing financial services /

Cases in marketing financial services / - Oxford : Butterworth-Heinemann Ltd ; c1993 - vi, 288 p:

Includes index

Written to complement "Marketing Financial Services" by the same authors, this casebook supplies specific practical applications for the principles, concepts and techniques developed in that text. T

ISBN: 0750606614

Subjects--Topical Terms:
Financial services
Marketing
Financial industry
Financial services - marketing

Dewey Class. No.: 332.10688 / CAS

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