Strategic marketing : an introduction /
Material type:
TextPublication details: London ; New York : Routledge, 2008.Edition: 2nd edDescription: xii, 335 pISBN: - 9780415458160 (hardback)
- 0415458161 (hardback)
- 9780415458177 (pbk.)
- 041545817X (pbk.)
- 658.8'02 PRO
- HF5415.135 .P76 2008
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| 658.4COR Corporate Management in a Knowledge-Based Economy / | 658.8'02 KIM Blue ocean strategy : | 658.8'02 KIM Blue ocean strategy : | 658.8'02 PRO Strategic marketing : | 658.8'27 DEC Creating powerful brands / | 658.8'4 JOH Global marketing : | 658.8'4 ONK International marketing : |
Includes bibliographical references (p. 317-330) and index.
This book is a complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organisation, its resources and objectives, and the environment in which it operates.
aug 28/05/13
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