Strategic marketing :
Proctor, Tony.
Strategic marketing : an introduction / - 2nd ed. - London ; New York : Routledge, 2008. - xii, 335 p. :
Includes bibliographical references (p. 317-330) and index.
This book is a complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organisation, its resources and objectives, and the environment in which it operates.
9780415458160 (hardback) 0415458161 (hardback) 9780415458177 (pbk.) 041545817X (pbk.)
Marketing - Decision making
Marketing - Management
HF5415.135 / .P76 2008
658.8'02 / PRO
Strategic marketing : an introduction / - 2nd ed. - London ; New York : Routledge, 2008. - xii, 335 p. :
Includes bibliographical references (p. 317-330) and index.
This book is a complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organisation, its resources and objectives, and the environment in which it operates.
9780415458160 (hardback) 0415458161 (hardback) 9780415458177 (pbk.) 041545817X (pbk.)
Marketing - Decision making
Marketing - Management
HF5415.135 / .P76 2008
658.8'02 / PRO