Introduction to marketing : theory and practice /
Material type:
TextPublication details: Oxford ; New York : Oxford University Press, c2004.Description: xxiv, 645 pISBN: - 9780199266272 (pbk.)
- 658.8 PAL
- HF5415 .P2342 2004
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| 658.8 KOT A framework for marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Principles of marketing / | 658.8 PAL Introduction to marketing : | 658.812 MEN The business relationship management handbook : | 658.827 KAY The seven dimensions of branding : | 658.827 KEL Strategic brand management: |
Includes bibliographical references and indexes.
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