Introduction to marketing :
Palmer, Adrian.
Introduction to marketing : theory and practice / - Oxford ; New York : Oxford University Press, c2004. - xxiv, 645 p. :
Includes bibliographical references and indexes.
9780199266272 (pbk.)
Marketing.
HF5415 / .P2342 2004
658.8 PAL
Introduction to marketing : theory and practice / - Oxford ; New York : Oxford University Press, c2004. - xxiv, 645 p. :
Includes bibliographical references and indexes.
9780199266272 (pbk.)
Marketing.
HF5415 / .P2342 2004
658.8 PAL