Central Bank of Nigeria Library

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The Bank Marketing Handbook /

By: Material type: TextTextPublication details: Cambridge [Cambridgeshire] ; Wolfeboro, N.H., USA : Woodhead-Faulkner, 1986.Description: vi, 226 pISBN:
  • 0859413330 :
Subject(s): DDC classification:
  • 332.1'2'0688 AND
LOC classification:
  • HG1616.M3 A53 1986
Summary: The book describes the marketing process step-by-step, from the initial defining of a strategy, through its design and implementation, to final evaluation.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Monograph & others Monograph & others CBN HQ Library General Stacks Non-fiction 332.1'2'0688 AND (Browse shelf(Opens below)) Available 31008100130307

Includes index.

Includes index

The book describes the marketing process step-by-step, from the initial defining of a strategy, through its design and implementation, to final evaluation.

osc 9/8/17

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