The Bank Marketing Handbook /
Andrew, Kenneth.
The Bank Marketing Handbook / - Cambridge [Cambridgeshire] ; Wolfeboro, N.H., USA : Woodhead-Faulkner, 1986. - vi, 226 p. :
Includes index.
Includes index
The book describes the marketing process step-by-step, from the initial defining of a strategy, through its design and implementation, to final evaluation.
0859413330 :
Bank Marketing.
HG1616.M3 / A53 1986
332.1'2'0688 / AND
The Bank Marketing Handbook / - Cambridge [Cambridgeshire] ; Wolfeboro, N.H., USA : Woodhead-Faulkner, 1986. - vi, 226 p. :
Includes index.
Includes index
The book describes the marketing process step-by-step, from the initial defining of a strategy, through its design and implementation, to final evaluation.
0859413330 :
Bank Marketing.
HG1616.M3 / A53 1986
332.1'2'0688 / AND