Marketing for the bank executive /

By:

Berry, Leonard L

Contributor(s):

Capaldini, L. A

Material type: Text

TextPublication details: New York : Petrocelli Books, c1974.Edition: 1st edDescription: xiii, 281 p.:illISBN:

0884052907

Subject(s):

Bank marketing

DDC classification:

658.89'3321 BER

LOC classification:

HG1616.M3 B47

Summary: Marketing for the Bank Executive has been prepared specifically for people who are not particularly knowledgeable in marketing but who would like to become more knowledgeable. The is meant to introduce the essence of marketing, its philosophy, overall structure, and key concepts, in an orderly, logical, understandable way.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Monograph & others	CBN HQ Library General Stacks	Non-fiction	658.89'3321 BER (Browse shelf(Opens below))	Available		31008100118427

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Previous	658.8'8 BEN International trade credit management :	658.8'8 KIR Modern credit management :	658.88'954 DOO India :	658.89'3321 BER Marketing for the bank executive /	658.91'332.12 CRO Management policies for commercial banks /	658.91'332 ROB Management of financial institutions:	658.91'3321 TOF Practical bank management /	Next

Includes index

Bibliography: p. 272-277.

Marketing for the Bank Executive has been prepared specifically for people who are not particularly knowledgeable in marketing but who would like to become more knowledgeable. The is meant to introduce the essence of marketing, its philosophy, overall structure, and key concepts, in an orderly, logical, understandable way.

usc 31/05/2017

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