A framework for marketing management /

By:

Kotler, Philip

Contributor(s):

Keller, Kevin Lane

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2012.Edition: 5th ed. International edDescription: xv, 352 pISBN:

0130185256
9780273752516 (pbk)
0273752510

Subject(s):

DDC classification:

658.8 KOT

LOC classification:

HF5415.13 .K636 2012

Summary: Building on the broad theme of holistic marketing, this edition explores the vital role of creativity and innovation in successful marketing. Other major themes include customer value creation, marketing ethics and social responsibility, and marketing accountability. Another key theme is the impact of technology on contemporary marketing, driving developments as diverse as podcasts and marketing dashboards.

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Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Monograph & others	CBN ABEOKUTA BRANCH LIBRARY General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))	c.1	Available	31008100757422
Monograph & others	CBN AKURE BRANCH LIBRARY General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))	c.1	Available	31008100366737
Monograph & others	CBN BAUCHI BRANCH LIBRARY General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))	c.1	Available	31008100570643
Monograph & others	CBN BENIN BRANCH LIBRARY General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))	c.1	Available	31008100579651
Monograph & others	CBN CALABAR BRANCH LIBRARY General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))	c.1	Available	31008101031983
Monograph & others	CBN ENUGU BRANCH LIBRARY General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))	c. 1	Available	31008100779491
Monograph & others	CBN HQ Library General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))	c.1	Available	31008100007299
Monograph & others	CBN HQ Library General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))	c.2	Available	31008100007307
Monograph & others	CBN IBADAN BRANCH LIBRARY General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))	c1	Available	31008100733175
Monograph & others	CBN ILORIN BRANCH LIBRARY General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))		Available	31008100459987
Monograph & others	CBN KADUNA BRANCH LIBRARY General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))		Available	31008101171409
Monograph & others	CBN KANO BRANCH LIBRARY General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))	c.1	Available	31008100662804
Monograph & others	CBN KATSINA BRANCH LIBRARY General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))		Available	31008100372263
Monograph & others	CBN LAGOS LAISON OFFICE LIBRARY General Stacks		658.8 KOT (Browse shelf(Opens below))	c.1	Available	31008100690078
Monograph & others	CBN LAGOS LEARNING CENTRE LIBRARY General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))	c.1	Available	31008100727995
Monograph & others	CBN MAIDUGURI BRANCH LIBRARY General Stacks	Reference	658.8 KOT (Browse shelf(Opens below))	c. 1	Available	31008100448204
Monograph & others	CBN MAKURDI BRANCH LIBRARY General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))	c.1	Available	31008100365689
Monograph & others	CBN MINNA BRANCH LIBRARY General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))	c.1	Available	31008100807359
Monograph & others	CBN OWERRI BRANCH LIBRARY General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))	c.1	Available	31008100472394
Monograph & others	CBN PORTHARCOURT BRANCH LIBRARY General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))	C.1	Available	31008100519251
Monograph & others	CBN SOKOTO BRANCH LIBRARY	Non-fiction	658.8 KOT (Browse shelf(Opens below))		Available	31008100401039
Monograph & others	CBN UYO BRANCH LIBRARY General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))	C1	Available	31008100550389
Monograph & others	CBN YOLA BRANCH LIBRARY General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))	c.1	Available	31008100488861

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Previous	658.8 KOT Principles of marketing /	658.8 KOT Principles of marketing /	658.8 KOT Marketing management /	658.8 KOT A framework for marketing management /	658.8 KOT Marketing management /	658.8 PAL Introduction to marketing :	658.812 MEN The business relationship management handbook :	Next

"'The fifth edition of A framework for marketing management' is a concise paperback adapted from Philip Kotler and Kevin Lane Keller's fourteenth edition of 'Marketing management'"--Preface.

Includes bibliographical references and index.

Building on the broad theme of holistic marketing, this edition explores the vital role of creativity and innovation in successful marketing. Other major themes include customer value creation, marketing ethics and social responsibility, and marketing accountability. Another key theme is the impact of technology on contemporary marketing, driving developments as diverse as podcasts and marketing dashboards.

oif 08/05/13

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