Central Bank of Nigeria Library

A framework for marketing management / (Record no. 546)

MARC details
000 -LEADER
fixed length control field 01407pam a22003014a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000404s2012 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130185256
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273752516 (pbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273752510
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .K636 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 12 - TITLE STATEMENT
Title A framework for marketing management /
250 ## - EDITION STATEMENT
Edition statement 5th ed. International ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 352 p. :
500 ## - GENERAL NOTE
General note "'The fifth edition of A framework for marketing management' is a concise paperback adapted from Philip Kotler and Kevin Lane Keller's fourteenth edition of 'Marketing management'"--Preface.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. Building on the broad theme of holistic marketing, this edition explores the vital role of creativity and innovation in successful marketing. Other major themes include customer value creation, marketing ethics and social responsibility, and marketing accountability. Another key theme is the impact of technology on contemporary marketing, driving developments as diverse as podcasts and marketing dashboards.
590 ## - Local Notes: Cataloguer & Date
Local note oif 08/05/13
591 ## - Local Note: Item Class (Ref/Loans/Arch): Loans
Local Note: Item Class Loans
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Monograph & others
949 ## - LOCAL PROCESSING INFORMATION (Call No. /Shelf Ref)
Call No. /Shelf Ref 658.8 KOT
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Total Holds Full call number Barcode Date last seen Date last borrowed Copy number Bill Date Koha item type
    Dewey Decimal Classification     Non-fiction CBN ABEOKUTA BRANCH LIBRARY CBN ABEOKUTA BRANCH LIBRARY General Stacks 14/02/2019     658.8 KOT 31008100757422 14/02/2019   c.1 14/02/2019 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN AKURE BRANCH LIBRARY CBN AKURE BRANCH LIBRARY General Stacks 16/07/2018     658.8 KOT 31008100366737 16/07/2018   c.1 16/07/2018 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN BAUCHI BRANCH LIBRARY CBN BAUCHI BRANCH LIBRARY General Stacks 30/08/2018     658.8 KOT 31008100570643 30/08/2018   c.1 30/08/2018 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN BENIN BRANCH LIBRARY CBN BENIN BRANCH LIBRARY General Stacks 28/09/2018     658.8 KOT 31008100579651 28/09/2018   c.1 28/09/2018 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN CALABAR BRANCH LIBRARY CBN CALABAR BRANCH LIBRARY General Stacks 19/02/2020     658.8 KOT 31008101031983 19/02/2020   c.1 19/02/2020 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN ENUGU BRANCH LIBRARY CBN ENUGU BRANCH LIBRARY General Stacks 12/12/2018     658.8 KOT 31008100779491 12/12/2018   c. 1 12/12/2018 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN HQ Library CBN HQ Library General Stacks 13/10/2015 5   658.8 KOT 31008100007299 05/01/2018 22/12/2017 c.1 13/10/2015 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN HQ Library CBN HQ Library General Stacks 13/10/2015 1   658.8 KOT 31008100007307 01/08/2017 24/07/2017 c.2 13/10/2015 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN IBADAN BRANCH LIBRARY CBN IBADAN BRANCH LIBRARY General Stacks 05/12/2018     658.8 KOT 31008100733175 05/12/2018   c1 05/12/2018 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN ILORIN BRANCH LIBRARY CBN ILORIN BRANCH LIBRARY General Stacks 06/03/2019     658.8 KOT 31008100459987 06/03/2019     06/03/2019 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN KADUNA BRANCH LIBRARY CBN KADUNA BRANCH LIBRARY General Stacks 21/11/2018     658.8 KOT 31008101171409 21/11/2018     21/11/2018 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN KANO BRANCH LIBRARY CBN KANO BRANCH LIBRARY General Stacks 12/09/2018     658.8 KOT 31008100662804 12/09/2018   c.1 12/09/2018 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN KATSINA BRANCH LIBRARY CBN KATSINA BRANCH LIBRARY General Stacks 26/02/2018     658.8 KOT 31008100372263 26/02/2018     26/02/2018 Monograph & others
    Dewey Decimal Classification       CBN LAGOS LAISON OFFICE LIBRARY CBN LAGOS LAISON OFFICE LIBRARY General Stacks 09/05/2018     658.8 KOT 31008100690078 09/05/2018   c.1 09/05/2018 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN LAGOS LEARNING CENTRE LIBRARY CBN LAGOS LEARNING CENTRE LIBRARY General Stacks 24/09/2018     658.8 KOT 31008100727995 24/09/2018   c.1 24/09/2018 Monograph & others
    Dewey Decimal Classification     Reference CBN MAIDUGURI BRANCH LIBRARY CBN MAIDUGURI BRANCH LIBRARY General Stacks 18/10/2018     658.8 KOT 31008100448204 18/10/2018   c. 1 18/10/2018 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN MAKURDI BRANCH LIBRARY CBN MAKURDI BRANCH LIBRARY General Stacks 13/10/2015     658.8 KOT 31008100365689 30/05/2019   c.1 13/10/2015 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN MINNA BRANCH LIBRARY CBN MINNA BRANCH LIBRARY General Stacks 28/08/2018     658.8 KOT 31008100807359 28/08/2018   c.1 28/08/2018 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN OWERRI BRANCH LIBRARY CBN OWERRI BRANCH LIBRARY General Stacks 14/05/2018     658.8 KOT 31008100472394 14/05/2018   c.1 14/05/2018 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN PORTHARCOURT BRANCH LIBRARY CBN PORTHARCOURT BRANCH LIBRARY General Stacks 10/05/2018     658.8 KOT 31008100519251 10/05/2018   C.1 10/05/2018 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN SOKOTO BRANCH LIBRARY CBN SOKOTO BRANCH LIBRARY   04/04/2018     658.8 KOT 31008100401039 04/04/2018     04/04/2018 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN UYO BRANCH LIBRARY CBN UYO BRANCH LIBRARY General Stacks 25/04/2018     658.8 KOT 31008100550389 25/04/2018   C1 25/04/2018 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN YOLA BRANCH LIBRARY CBN YOLA BRANCH LIBRARY General Stacks 24/04/2018     658.8 KOT 31008100488861 24/04/2018   c.1 24/04/2018 Monograph & others