Strategy maps : converting intangible assets into tangible outcomes /
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TextPublication details: Boston : Harvard Business School Press, c2004.Description: xviii, 454 pISBN: - 9781591391340 (HC)
- 1591391342 (alk. paper)
- 658.4'012 KAP
- HD30.28 .K35443 2004
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| 658.4'012 KAP The balanced scorecard : | 658.4'012 KAP Alignment : | 658.4'012 KAP The strategy-focused organization : | 658.4'012 KAP Strategy maps : | 658.4'012 LEV Strategic analytics : | 658.4'012 MOR Executing your strategy : | 658.4'012 SIM Seven strategy questions : |
Includes bibliographical references and index.
Using dozens of vivid company examples, Kaplan and Norton show how to create customized strategy maps that allow organizations to: clarify their strategies and communicate them to all employees; identify the key internal processes that drive strategic success; align investments in people, technology, and organizational capital for the greatest impact.
rua 30/04/13
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