Market Segmentation : using demographics, psychographics and other niche marketing techniques to predict and model customer behavior /
Material type:
TextPublication details: Chicago, Illinios Cambridge, Probus Publishing Company c1994Description: XV, 313 PISBN: - 1557384924
- 658.8 WEI
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Monograph & others
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CBN HQ Library General Stacks | Non-fiction | 658.8 WEI (Browse shelf(Opens below)) | Available | 31008100082466 |
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| 658.8 MOR Management skills in marketing / | 658.8 TEA Marketing in hospitality and tourism : | 658.8 TOU Principles of marketing / | 658.8 WEI Market Segmentation : | 658.8 WIN Export marketing operations : | 658.800151 NAE Building implementable marketing models / | 658.8008 BAU Markets, market control and marketing reform : |
Includes bibliographical references and index.
The book was written to provide marketing practitioners and scholars with an informative, state-of- the art guide to strategically segmenting markets
opc 31/08/16
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