Marketing libraries in a Web 2.0 world / edited by Dinesh Gupta and Réjean Savard.

Contributor(s):

Material type: Text

TextSeries: IFLA publications ; 145Publication details: Berlin ; New York : De Gruyter Saur, c2011.Description: xiv, 161 p. : ill. ; 24 cmISBN:

9783110263312 (Hbk)
3110263319

Subject(s):

DDC classification:

025.04'2 23

LOC classification:

Z716.3 .M2925 2011

Contents:

The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer -- Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz.

Summary: These proceedings focus on the marketing applications and (non-technical) aspects of Web 2.0 in library and information set ups. The Papers included (in English and French) are exploring and discussing the following aspects: general concepts of Web 2.0 and marketing of library and information organisations; how libraries are adopting Web 2.0 marketing strategies; marketing libraries to clients in using Web 2.0 tool; international trends; interesting cases of marketing through web 2.0 tools.

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Monograph & others	CBN HQ Library		025.04'2 MAR (Browse shelf(Opens below))		Available	31008100005319
Monograph & others	CBN HQ Library				Available	31008100005327
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Monograph & others	CBN UYO BRANCH LIBRARY General Stacks	Non-fiction	025.04'2 MAR (Browse shelf(Opens below))	C1	Available	31008100452180
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Monograph & others	CBN SOKOTO BRANCH LIBRARY	Non-fiction	025.04'2 MAR (Browse shelf(Opens below))		Available	31098100401997
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Monograph & others	CBN BAUCHI BRANCH LIBRARY General Stacks	Non-fiction	025.04'2 MAR (Browse shelf(Opens below))	c.1	Available	31008100562806
Monograph & others	CBN JOS BRANCH LIBRARY General Stacks	Non-fiction	025.04'2 (Browse shelf(Opens below))	c.1	Available	31008100533443
Monograph & others	CBN IBADAN BRANCH LIBRARY General Stacks	Non-fiction	025.04'2 MAR (Browse shelf(Opens below))	C.1	Available	31008100742077
Monograph & others	CBN OWERRI BRANCH LIBRARY General Stacks	Non-fiction	025.04'2 MAR (Browse shelf(Opens below))	c.1	Available	31008100540893
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Monograph & others	CBN KADUNA BRANCH LIBRARY General Stacks	Non-fiction	025.04'2 MAR (Browse shelf(Opens below))	1	Available	31008101171730
Monograph & others	CBN ABEOKUTA BRANCH LIBRARY General Stacks	Non-fiction	025.04'2 MAR (Browse shelf(Opens below))	c.1	Available	31008100409800
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Previous	020.71'55 COR Core technology competencies for librarians and library staff :	020 FOU Libraries in the information age :	021.2 LIB Libraries driving access to knowledge /	025.04'2 MAR Marketing libraries in a Web 2.0 world /	025.2'3 PAT Patron-driven acquisitions :	025.2'84 KOV The Kovacs guide to electronic library collection development :	025.3'2 ANG Anglo-American Cataloguing Rules/	Next

Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress.

Includes bibliographical references.

These proceedings focus on the marketing applications and (non-technical) aspects of Web 2.0 in library and information set ups. The Papers included (in English and French) are exploring and discussing the following aspects: general concepts of Web 2.0 and marketing of library and information organisations; how libraries are adopting Web 2.0 marketing strategies; marketing libraries to clients in using Web 2.0 tool; international trends; interesting cases of marketing through web 2.0 tools.