Strategic management /

By:

Bowman, Cliff

Contributor(s):

Asch, David

Material type: Text

TextSeries: The Essence of management seriesPublication details: Houndmills, Basingstoke : Macmillan Education, c1987.Description: viii, 152 p. :illISBN:

9780333387658
0333387651 (pbk.)
0333387643 (hardcover)

Subject(s):

Strategic planning

DDC classification:

658.4'012 BOW

LOC classification:

HD30.28 .B685 1990

Summary: This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Monograph & others	CBN HQ Library General Stacks	Non-fiction	658.4'012 BOW (Browse shelf(Opens below))	Available		31008100076088

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Includes index.

Includes bibliographical references: p. 149.

This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.

lje 04/08/2016

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