Strategic management /
Bowman, Cliff.
Strategic management / - Houndmills, Basingstoke : Macmillan Education, c1987. - viii, 152 p. :ill, - The Essence of management series ; .
Includes index.
Includes bibliographical references: p. 149.
This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.
9780333387658 0333387651 (pbk.) 0333387643 (hardcover)
Strategic planning.
HD30.28 / .B685 1990
658.4'012 / BOW
Strategic management / - Houndmills, Basingstoke : Macmillan Education, c1987. - viii, 152 p. :ill, - The Essence of management series ; .
Includes index.
Includes bibliographical references: p. 149.
This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.
9780333387658 0333387651 (pbk.) 0333387643 (hardcover)
Strategic planning.
HD30.28 / .B685 1990
658.4'012 / BOW