The seven dimensions of branding : brand building from the african perspective / Muyiwa kayode.
Material type:
TextPublication details: Bloomington, IN : AuthorHouse, 2011.Description: 121p. : ill. ; 23cmISBN: - 9781463434298 (pbk.)
- 1463434294 (pbk.)
- 9781463434281 (hbk.)
- 9781463434274 (ebk.)
- 658.827 22
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Monograph & others
|
CBN ABEOKUTA BRANCH LIBRARY General Stacks | Non-fiction | 658.827 KAY (Browse shelf(Opens below)) | c.1 | Available | 31008100757794 | ||
|
Monograph & others
|
CBN AKURE BRANCH LIBRARY General Stacks | Non-fiction | 658.827 KAY (Browse shelf(Opens below)) | c.1 | Available | 31008100546064 | ||
|
Monograph & others
|
CBN ASABA BRANCH LIBRARY General Stacks | Non-fiction | 658.827 KAY (Browse shelf(Opens below)) | c.1 | Available | 31008100481155 | ||
|
Monograph & others
|
CBN BAUCHI BRANCH LIBRARY General Stacks | Non-fiction | 658.827 KAY (Browse shelf(Opens below)) | c.1 | Available | 31008100570569 | ||
|
Monograph & others
|
CBN BENIN BRANCH LIBRARY General Stacks | Non-fiction | 658.827 KAY (Browse shelf(Opens below)) | c.1 | Available | 31008100477096 | ||
|
Monograph & others
|
CBN CALABAR BRANCH LIBRARY General Stacks | Non-fiction | 658.827 KAY (Browse shelf(Opens below)) | c.1 | Available | 31008100763123 | ||
|
Monograph & others
|
CBN ENUGU BRANCH LIBRARY General Stacks | Non-fiction | 658.827 KAY (Browse shelf(Opens below)) | c. 1 | Available | 31008100627567 | ||
|
Monograph & others
|
CBN HQ Library General Stacks | Non-fiction | 658.827 KAY (Browse shelf(Opens below)) | c.1 | Available | 31008100065156 | ||
|
Monograph & others
|
CBN HQ Library General Stacks | Non-fiction | 658.827 KAY (Browse shelf(Opens below)) | c.2 | Available | 31008100065164 | ||
|
Monograph & others
|
CBN IBADAN BRANCH LIBRARY General Stacks | Non-fiction | 658.827 KAY (Browse shelf(Opens below)) | c1 | Available | 31008100746870 | ||
|
Monograph & others
|
CBN ILORIN BRANCH LIBRARY General Stacks | Non-fiction | 658.827 KAY (Browse shelf(Opens below)) | Available | 31008100459995 | |||
|
Monograph & others
|
CBN JOS BRANCH LIBRARY General Stacks | Non-fiction | 658.827 KAY (Browse shelf(Opens below)) | c.1 | Available | 31008100379409 | ||
|
Monograph & others
|
CBN KADUNA BRANCH LIBRARY General Stacks | Non-fiction | 658.827 KAY (Browse shelf(Opens below)) | Available | 31008101171227 | |||
|
Monograph & others
|
CBN KANO BRANCH LIBRARY General Stacks | Non-fiction | 658.827 KAY (Browse shelf(Opens below)) | c.1 | Available | 31008100662911 | ||
|
Monograph & others
|
CBN KATSINA BRANCH LIBRARY General Stacks | 658.827 KAY (Browse shelf(Opens below)) | Available | 31008100372024 | ||||
|
Monograph & others
|
CBN LAGOS LAISON OFFICE LIBRARY General Stacks | 658.827 KAY (Browse shelf(Opens below)) | c.1 | Available | 31008100689971 | |||
|
Monograph & others
|
CBN LAGOS LEARNING CENTRE LIBRARY | 658.827 KAY (Browse shelf(Opens below)) | c.1 | Available | 31008100723572 | |||
|
Monograph & others
|
CBN MAIDUGURI BRANCH LIBRARY General Stacks | Non-fiction | 658.827 KAY (Browse shelf(Opens below)) | c. 1 | Available | 31008100445903 | ||
|
Monograph & others
|
CBN MAKURDI BRANCH LIBRARY General Stacks | Non-fiction | 658.827 KAY (Browse shelf(Opens below)) | c.1 | Available | 31008100365820 | ||
|
Monograph & others
|
CBN MINNA BRANCH LIBRARY General Stacks | Non-fiction | 658.827 KAY (Browse shelf(Opens below)) | c.1 | Available | 31008100588454 | ||
|
Monograph & others
|
CBN OWERRI BRANCH LIBRARY General Stacks | Non-fiction | 658.827 KAY (Browse shelf(Opens below)) | c.1 | Available | 31008100472303 | ||
|
Monograph & others
|
CBN PORTHARCOURT BRANCH LIBRARY General Stacks | Non-fiction | 658.827 KAY (Browse shelf(Opens below)) | C.1 | Available | 31008100519582 | ||
|
Monograph & others
|
CBN SOKOTO BRANCH LIBRARY | Non-fiction | 658.827 KAY (Browse shelf(Opens below)) | Available | 31008100401021 | |||
|
Monograph & others
|
CBN UYO BRANCH LIBRARY General Stacks | Non-fiction | 658.827 (Browse shelf(Opens below)) | C1 | Available | 31008100550173 | ||
|
Monograph & others
|
CBN YOLA BRANCH LIBRARY General Stacks | Non-fiction | 658.827 KAY (Browse shelf(Opens below)) | c.1 | Available | 31008100488911 |
Browsing CBN HQ Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| No cover image available | ||||||||
| 658.816 MAR More profitable pricing / | 658.816 MAR More profitable pricing / | 658.827 KAY The seven dimensions of branding : | 658.827 KAY The seven dimensions of branding : | 658.83 KRA Marketing research in the developing countries : | 658.83 SCH Marketing research : | 658.83 SCH Marketing research : |
Includes bibliographical references.
Articulates the fundamental elements of the branding process, with specific reference to Africa's largest emerging market, Nigeria. It gives an insight into the peculiar challenges of creating and building successful brands in Africa and explains why global brands are not emerging from this vibrant continent. and shows how the universal principles of branding may be successfully applied in emerging economies.
oif 24/06/15
Loan
There are no comments on this title.