Central Bank of Nigeria Library

The seven dimensions of branding : (Record no. 2431)

MARC details
000 -LEADER
fixed length control field 01210nam a2200277 a 4500
001 - CONTROL NUMBER
control field CBN000000724
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190425020002.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020813s2011 inua b 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781463434298 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1463434294 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781463434281 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781463434274 (ebk.)
040 ## - CATALOGING SOURCE
Original cataloging agency CBNCAT
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kayode, Muyiwa
245 10 - TITLE STATEMENT
Title The seven dimensions of branding :
Remainder of title brand building from the african perspective /
Statement of responsibility, etc. Muyiwa kayode.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Bloomington, IN :
Name of publisher, distributor, etc. AuthorHouse,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent 121p. :
Other physical details ill. ;
Dimensions 23cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
520 ## - SUMMARY, ETC.
Summary, etc. Articulates the fundamental elements of the branding process, with specific reference to Africa's largest emerging market, Nigeria. It gives an insight into the peculiar challenges of creating and building successful brands in Africa and explains why global brands are not emerging from this vibrant continent. and shows how the universal principles of branding may be successfully applied in emerging economies.
590 ## - LOCAL NOTE - Cataloguer & Date
Local note oif 24/06/15
591 ## - Local Note: Item Class (Ref/Loans/Arch): Loans
Local Note: Item Class Loan
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Monograph & others
Koha issues (borrowed), all copies 4
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Total Holds Full call number Barcode Date last seen Date last checked out Copy number Bill Date Koha item type Cost, replacement price
    Dewey Decimal Classification     Non-fiction CBN ABEOKUTA BRANCH LIBRARY CBN ABEOKUTA BRANCH LIBRARY General Stacks 14/02/2019     658.827 KAY 31008100757794 14/02/2019   c.1 14/02/2019 Monograph & others  
    Dewey Decimal Classification     Non-fiction CBN AKURE BRANCH LIBRARY CBN AKURE BRANCH LIBRARY General Stacks 05/04/2018     658.827 KAY 31008100546064 05/04/2018   c.1 05/04/2018 Monograph & others  
    Dewey Decimal Classification     Non-fiction CBN ASABA BRANCH LIBRARY CBN ASABA BRANCH LIBRARY General Stacks 06/04/2018     658.827 KAY 31008100481155 06/04/2018   c.1 06/04/2018 Monograph & others 2018.00
    Dewey Decimal Classification     Non-fiction CBN BAUCHI BRANCH LIBRARY CBN BAUCHI BRANCH LIBRARY General Stacks 30/08/2018     658.827 KAY 31008100570569 30/08/2018   c.1 30/08/2018 Monograph & others  
    Dewey Decimal Classification     Non-fiction CBN BENIN BRANCH LIBRARY CBN BENIN BRANCH LIBRARY General Stacks 08/05/2018     658.827 KAY 31008100477096 08/05/2018   c.1 08/05/2018 Monograph & others  
    Dewey Decimal Classification     Non-fiction CBN CALABAR BRANCH LIBRARY CBN CALABAR BRANCH LIBRARY General Stacks 07/11/2019     658.827 KAY 31008100763123 07/11/2019   c.1 07/11/2019 Monograph & others  
    Dewey Decimal Classification     Non-fiction CBN ENUGU BRANCH LIBRARY CBN ENUGU BRANCH LIBRARY General Stacks 31/07/2018     658.827 KAY 31008100627567 31/07/2018   c. 1 31/07/2018 Monograph & others  
    Dewey Decimal Classification     Non-fiction CBN HQ Library CBN HQ Library General Stacks 13/10/2015 1   658.827 KAY 31008100065156 26/04/2017 10/04/2017 c.1 13/10/2015 Monograph & others  
    Dewey Decimal Classification     Non-fiction CBN HQ Library CBN HQ Library General Stacks 13/10/2015 2   658.827 KAY 31008100065164 30/04/2019 24/04/2019 c.2 13/10/2015 Monograph & others  
    Dewey Decimal Classification     Non-fiction CBN IBADAN BRANCH LIBRARY CBN IBADAN BRANCH LIBRARY General Stacks 28/11/2018     658.827 KAY 31008100746870 28/11/2018   c1 28/11/2018 Monograph & others  
    Dewey Decimal Classification     Non-fiction CBN ILORIN BRANCH LIBRARY CBN ILORIN BRANCH LIBRARY General Stacks 06/03/2019     658.827 KAY 31008100459995 06/03/2019     06/03/2019 Monograph & others  
    Dewey Decimal Classification     Non-fiction CBN JOS BRANCH LIBRARY CBN JOS BRANCH LIBRARY General Stacks 22/03/2018     658.827 KAY 31008100379409 22/03/2018   c.1 22/03/2018 Monograph & others  
    Dewey Decimal Classification     Non-fiction CBN KADUNA BRANCH LIBRARY CBN KADUNA BRANCH LIBRARY General Stacks 21/11/2018     658.827 KAY 31008101171227 21/11/2018     21/11/2018 Monograph & others  
    Dewey Decimal Classification     Non-fiction CBN KANO BRANCH LIBRARY CBN KANO BRANCH LIBRARY General Stacks 10/09/2018     658.827 KAY 31008100662911 10/09/2018   c.1 10/09/2018 Monograph & others  
    Dewey Decimal Classification       CBN KATSINA BRANCH LIBRARY CBN KATSINA BRANCH LIBRARY General Stacks 19/02/2018 1   658.827 KAY 31008100372024 19/02/2018 19/02/2018   19/02/2018 Monograph & others  
    Dewey Decimal Classification       CBN LAGOS LAISON OFFICE LIBRARY CBN LAGOS LAISON OFFICE LIBRARY General Stacks 09/05/2018     658.827 KAY 31008100689971 09/05/2018   c.1 09/05/2018 Monograph & others  
    Dewey Decimal Classification       CBN LAGOS LEARNING CENTRE LIBRARY CBN LAGOS LEARNING CENTRE LIBRARY   24/10/2018     658.827 KAY 31008100723572 24/10/2018   c.1 24/10/2018 Monograph & others  
    Dewey Decimal Classification     Non-fiction CBN MAIDUGURI BRANCH LIBRARY CBN MAIDUGURI BRANCH LIBRARY General Stacks 11/10/2018     658.827 KAY 31008100445903 11/10/2018   c. 1 11/10/2018 Monograph & others  
    Dewey Decimal Classification     Non-fiction CBN MAKURDI BRANCH LIBRARY CBN MAKURDI BRANCH LIBRARY General Stacks 13/10/2015     658.827 KAY 31008100365820 30/05/2019   c.1 13/10/2015 Monograph & others  
    Dewey Decimal Classification     Non-fiction CBN MINNA BRANCH LIBRARY CBN MINNA BRANCH LIBRARY General Stacks 28/08/2018     658.827 KAY 31008100588454 28/08/2018   c.1 28/08/2018 Monograph & others  
    Dewey Decimal Classification     Non-fiction CBN OWERRI BRANCH LIBRARY CBN OWERRI BRANCH LIBRARY General Stacks 14/05/2018     658.827 KAY 31008100472303 14/05/2018   c.1 14/05/2018 Monograph & others  
    Dewey Decimal Classification     Non-fiction CBN PORTHARCOURT BRANCH LIBRARY CBN PORTHARCOURT BRANCH LIBRARY General Stacks 10/05/2018     658.827 KAY 31008100519582 10/05/2018   C.1 10/05/2018 Monograph & others  
    Dewey Decimal Classification     Non-fiction CBN SOKOTO BRANCH LIBRARY CBN SOKOTO BRANCH LIBRARY   04/04/2018     658.827 KAY 31008100401021 04/04/2018     04/04/2018 Monograph & others  
    Dewey Decimal Classification     Non-fiction CBN UYO BRANCH LIBRARY CBN UYO BRANCH LIBRARY General Stacks 25/04/2018     658.827 31008100550173 25/04/2018   C1 25/04/2018 Monograph & others  
    Dewey Decimal Classification     Non-fiction CBN YOLA BRANCH LIBRARY CBN YOLA BRANCH LIBRARY General Stacks 24/04/2018     658.827 KAY 31008100488911 24/04/2018   c.1 24/04/2018 Monograph & others