The seven dimensions of branding : brand building from the african perspective / Muyiwa kayode.
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TextPublication details: Bloomington, IN : AuthorHouse, 2011.Description: 121p. : ill. ; 23cmISBN: - 9781463434298 (pbk.)
- 1463434294 (pbk.)
- 9781463434281 (hbk.)
- 9781463434274 (ebk.)
- 658.827 22
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| 658.8 KOT Principles of marketing / | 658.8 PAL Introduction to marketing : | 658.812 MEN The business relationship management handbook : | 658.827 KAY The seven dimensions of branding : | 658.872 BLA Social media ROI : | 659.2 LAN Reputation management : | 659.2 MCK Applied public relations : |
Includes bibliographical references.
Articulates the fundamental elements of the branding process, with specific reference to Africa's largest emerging market, Nigeria. It gives an insight into the peculiar challenges of creating and building successful brands in Africa and explains why global brands are not emerging from this vibrant continent. and shows how the universal principles of branding may be successfully applied in emerging economies.
oif 24/06/15
Loan
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