The seven dimensions of branding : brand building from the african perspective / Muyiwa kayode.
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TextPublication details: Bloomington, IN : AuthorHouse, 2011.Description: 121p. : ill. ; 23cmISBN: - 9781463434298 (pbk.)
- 1463434294 (pbk.)
- 9781463434281 (hbk.)
- 9781463434274 (ebk.)
- 658.827 22
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Browsing CBN ASABA BRANCH LIBRARY shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| 658.787 SCH Achieving effective inventory management / | 658.788 RUS The handbook of logistics and distribution management / | 658.812 MEN The business relationship management handbook : | 658.827 KAY The seven dimensions of branding : | 658.872 BLA Social media ROI : | 659.2 LAN Reputation management : | 690.068'5 KEA Delay analysis in construction contracts / |
Includes bibliographical references.
Articulates the fundamental elements of the branding process, with specific reference to Africa's largest emerging market, Nigeria. It gives an insight into the peculiar challenges of creating and building successful brands in Africa and explains why global brands are not emerging from this vibrant continent. and shows how the universal principles of branding may be successfully applied in emerging economies.
oif 24/06/15
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