Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
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TextPublication details: Boston, Mass. : Harvard Business School Press, c2005.Description: xv, 240 pISBN: - 9781591396192 (HB)
- 1591396190 (hardcover : alk. paper)
- 658.8'02 KIM
- HF5415.153 .K53 2005
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| 658.7'85 FRA World-class warehousing and material handling / | 658.7'85 RIC Warehouse management : | 658.788'0941 GOO Elements of distribution / | 658.8'02 KIM Blue ocean strategy : | 658.8'02 KIM Blue ocean strategy : | 658.8'1 BEE The many arts of sales management / | 658.8'106 ENZ Selling by seminar / |
Includes bibliographical references (p. [223]-229) and index.
Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant.
rua 29/04/13
osa 10/01/19
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